top of page
Southwest Airlines: Our Purpose and Vision
Purpose
"To connect People to what's important in their lives through friendly, reliable, and low-cost air travel."
VISION
"To become the World's Most Loved, Most Flown, and Most Profitable Airline."
MISSION
"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."
(Southwest Airlines, 2016)
Purpose & Vision
bottom of page